For this project, we were tasked with selecting a song and creating festival advertising inspired by its genre and message. I chose "For What?" by Destroy Boys, a hard-hitting punk anthem focused on anti-authoritarianism and anger toward police brutality. From this, ResistFest was born — a punk festival concept built around rebellion, raw energy, and defiance.

To reflect the spirit of punk and the anti-cop nature of the song, I developed a gritty, graffiti-driven aesthetic. Central to the visual identity is a hand-stenciled police piggy bank design, directly referencing the lyric "you're a pig with money stuffed in your mouth." Rough, hand-drawn textures and spray-paint effects run throughout the visuals, emphasizing the urgency, anger, and DIY roots of punk culture. The color palette — red, white, and blue — reinforces the campaign’s direct confrontation with American policing.

For the advertising strategy, we were tasked with creating three mockups for the marketing methods we thought would be most effective. I chose guerrilla marketing tactics to match the underground energy of punk. My mockups included a poster wheat-pasted to a telephone pole, graffiti painted under a bridge, and an animated GIF designed for Instagram that mimics spray paint tagging and running from the cops.

The final campaign is loud, messy, and confrontational — capturing the anger at the heart of both ResistFest and punk itself, and making it impossible to ignore.