This redesign of the Glossier 'You' perfume packaging transforms its signature clean, light and bubbly pink aesthetic into a bold and sensual deep red one. Inspired by the intimate and personal nature of the fragrance, the new design embraces its richness and warmth, reflecting the deeper, more seductive elements of 'You'. The perfume packaging features a new logo with elegant detailing, elevating the brand’s minimalism into a more luxurious and passionate expression.

To enhance the in-store experience, a custom Point of Purchase (POP) display was created, complementing the box's new dieline specifically designed to include the existing bottle. Meant to captivate and invite interaction, the display showcases the perfume boxes alongside a sample tester, allowing customers to fully experience the scent before purchase. The deep red palette, subtle luxurious texture, combined with sleek materials and soft lighting, reinforces the fragrance’s allure and sophistication, making this redesign a bold new chapter in You's visual identity.