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Fender Redesign

Project type

Advertising, Logo Redesign, Product Design

Date

April 2024

Location

Charlotte, North Carolina

Introducing a stunning redesign of the iconic Fender brand. While iconic and well-known, Fender as a brand has been stagnant for too long, so it's time for a refresh. Inspiried by 90's grunge and showcasing a bold color palette, this project contains a logo redesign, two advertisements, and a unique product designed specifically for guitar enthusiasts. It offers a CD compilation celebrating the history of the brand with the most famous songs written on Fender guitars, accompanied by a poster, guitar strings, and picks so that the user can be encouraged to make their own "Fender History." Be a part of the revitalization of the brand's storied past with Historic Hits From Fender!

Like what you see?

I'd be thrilled to help your ideas come to life; if you're looking to commission something, please reach out!

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© 2025 by Zaire Durfee. All rights reserved.

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